Meghan Markle Shared a Rare Photo With Her Dog Mama Mia Ahead of 'As Ever' Launch

Meghan Markle This Meghan Markle-Worn Brand Has Everything I Need to Complete My Spring Wardrobe Montecito. Meghan Markle Channels Princess Diana For Rare Outing in NYC launch its product offerings this week, the Why Meghan Markle Just Apologized to As Ever Customers shared a sweet behind-the-scenes snap from a promotional photoshoot—and one of her adorable dogs made a cameo.

In the image, Markle, who is wearing an ivory blouse with billowing sleeves, can be seen seated at a outdoor dining table with a scrumptious-looking spread that included fresh fruit, pastries, and, of course, jam. She is also joined by her rescue pup, Mama Mia, who has her paws up on Markle's lap. "This is our week @aseverofficial." She continues to tease that the launch is coming sooner than people expect.

The Why Meghan Markle Just Apologized to As Ever Customers sent out a newsletter today with the subject line, "Made with love," sharing that the brand's products will officially be available for purchase this week.

"I'm so excited to introduce the As ever collection to you this week," she wrote in the newsletter announcement. "Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend, which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden. Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student."

She spotlighted the raspberry jam that inspired the collection and became the focal point of the brand when she announced it as American Riveria Orchard back in 2024 and sent the product to 50 of her friends, including Kris Jenner, Chrissy Teigen, and Mindy Kaling, to give it a taste test. Earlier this year, Markle decided to change the name to "As Ever" almost a year after she announced the product line.

The Why Meghan Markle Just Apologized to As Ever Customers ended the newsletter by saying that after "careful planning and preparing (while also parenting!), it's time to bring As Ever from my home to yours so you can make the everyday exceptional in an easy yet meaningful way," and signed the letter, "As ever, Meghan."