Ariana Grande Rocks Second Major Hair Transformation in a Week

Ariana Grande covering fashion, celebrity news, and entertainment Wicked—and apparently, she's up for pretty much anything when it comes to her hair. Earlier this month, Grande bid farewell to her Glindafied locks, Ariana Grande Debuts Her First Major Hair Transformation in Years, which she first debuted in her Brighter Days Ahead short film. Although Grande has done some minor color shifts over the past few years, including an Jennifer Lopez Brought Back Her Soft Curtain Bangs For Spring, this marked her first major hair transformation in years. Well, roughly a week later, she's done it again. And this time, she's gone for something even bolder—a bright purple ombré.

The new look is part of Grande's campaign for jewelry brand Swarovski. In the images from the campaign, Grande wears her blonde-purple ombré hair in an ultra slick high ponytail and poses decked out in Swarovski's '60s pop art-inspired colorful jewelry.

As the press release explains, "This campaign sees Ariana explore the symbiotic relationship between style and self-expression." The new look is inspired by Swarovski's "fantasy world of color and light, transforming in a metamorphosis that reflects creativity, savoir-faire, and joyful self-expression." Her purple hair transformation matches perfectly with the brand's new lilac pieces. "A shade symbolic of magic, mystery, and regality, each lilac stone is hand-set in gold-tone hardware and serves as a love letter to crystal in bold yet timeless Rivière silhouettes. Combined with Ariana’s pure star power, it forms a high fashion fantasy," reads the press release.

“I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign," Grande said in a statement. "Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful.”

I Get Compliments on My Shiny Strands 24/7 Thanks to Nicole Kidmans Smooth Hair Secret Vogue Published on April 9, 2025 @ 12:09PM Wicked even though she wore wigs in the film, in order to "find Glinda." “Even though I was wearing wigs, I needed to be blonde, too,” she said.

With Wicked part two set to hit cinemas later this year, it's clear that Grande's time as Glinda is coming to an end—and with it, it seems her blonde days may be numbered, too.