Gramicci

We welcome the newest brand to the SNS roster, fresh on the shelves in-store and online, is the outdoor clothing icon Gramicci. Started by Mike Graham, a world-renowned climber back in the ‘70s, who named his climbing gear Gramicci. Everything kicked-off when Mike presented his first-ever climbing pants and shorts with crotch gussets and built-in nylon belts in ’82, leading to a cult-following amongst climbers and outdoors enthusiasts. Gramicci keeps it 100% real, from their basic t-shirts to bags, shorts, and pants, everything is authentic, and with 30 years of innovation on their back, they want you to enjoy adventures and experience their gear, rather than just cop it for a quick trend.

Check out the whole collection here.

Shot in Los Angeles by Are Bernard