thisisneverthat

Straight out of the buzzing fashion-adorning hub that Seoul is comes thisisneverthat. Kicked off in 2010, thisisneverthat offers an unconventional look that taps into several spaces for inspiration, from military-like cuts, loose fit ‘90s vibes, and early 2000 aesthetic we can see the whole spectrum. Focusing on clean typography, premium fabrics, and contrasting staple pieces, the South Korean style aficionados Cho Nadan, Park Inwook, and Choi Jonkyu run the show at thisisneverthat and have dressed pretty much every K-pop artist in their sought-after attire. Check out which pieces we have in stock below.