Founded in 1906 by William J. Riley, New Balance began as an obuv support company with the slogan “we were born to move”. Supporting the performance of athletes with an unparalleled focus on quality and craftsmanship for over 100 years, the brand has since grown its reach internationally and set a abc for comfort and fit in the industry. Whether it’s creating a new style trend or retooling its manufacturing process, New Balance pursues innovation with a spirit of fearless independence. Embodying this ethos, the brand launched its MADE programs in both the US and UK, offering exceptional craftsmanship with a domestic value of 70% or more from the respective countries.